Search & competitor audit

TikTok Search & Competitor Audit

Where you rank today, who is ranking instead, and what is missing from your profile.

Type "AC repair Phoenix" into TikTok. Then "water heater leaking." Then your own company name.

Most local business owners have never done this. The ones who have usually don't like what they see: either nothing comes up, or what comes up belongs to somebody else.

That's what the audit is for. We run the searches your customers actually run, in your city, for your service. Then we tell you where you stand.

What you get

A written report covering five things.

Your position.

Where you rank for 8–12 real search terms in your metro and service category. Not estimates. Dated screenshots.

The term list itself.

Full keyword discovery for your category and metro, grouped into clusters, with the order we would go after them in and why.

Who's there instead.

The businesses currently holding those results in your service area, and how active they are.

What's missing from your profile.

We review the profile fields TikTok uses to work out what you do and where you do it — the name field, category, service area, location signals, bio link, and contact options — then document exactly what is missing.

What's realistic.

Some categories and some cities have almost no competition in TikTok search. Others are already contested. You'll know which one you're looking at.

Turnaround is 3–5 business days.

Boundaries

What the audit is not

It's not a sales presentation in a report's clothing. No meeting is required to receive it.

It is not the market read. The market read is a first look — three terms, a check on whether your profile can be reached, and a read on whether your category is still open in your metro. The audit is the complete picture: every term worth holding in your category, who holds each one today, how often they publish, and what your profile is missing.

It is not the content plan either. The audit tells you what the ground looks like and what it would take to hold it. Producing the videos is the engagement.

Who it's for

Built for local service businesses.

HVAC, plumbing, roofing, garage doors, pest control, remodeling, dental — and adaptable to any business where customers search locally before they buy, including real estate and professional services.

  • No TikTok presence at all, and you want to know whether it's worth starting
  • You've been posting for months and can't tell if it's doing anything
  • Someone on your team runs the account and you'd like an outside read
  • A competitor is on TikTok and you want to know how they're actually doing

Why TikTok search

Your customers are checking you on TikTok. Most of them just aren't finding you.

TikTok stopped being only an entertainment app a while ago. People search it the way they search Google — for how-to answers, for local recommendations, and for a look at a business before handing over money.

For local services, the most valuable searcher isn't necessarily the person with an emergency at 2am. It's the person who already got a quote from you and is now typing your company name into TikTok to see whether you look real.

If nothing comes up, that isn't neutral. It reads as absence.

Questions

FAQ

Is the audit free?
No — the audit is a paid piece of work, and it is credited in full against your setup fee if you go ahead with an engagement afterward. We quote it with your market read.

What is free is the market read: three search terms, whether your profile can be reached, and whether your category is still open in your metro. Three to five business days, no meeting.
Do I need to give you access to my account?
No. Everything in the audit is visible from the outside — that's the point. It's what your customers see.
What if I don't have a TikTok account yet?
That's most of the people who ask. We map what's ranking in your market and what it would take to get in.
How long does it take?
Three to five business days. Faster in metros we've already mapped.
What happens after I get it?
Nothing, unless you want it to. If you'd like, we can talk it through. If not, you have the report.

Why SearchAcre

Built around search placement.

We optimize for search placement, not for reach.

A video that gets 40,000 views from people across the country is worth less to you than one that gets 900 views from people in your metro who searched a problem you solve. Those are two different jobs, and most of what gets called "TikTok marketing" is the first one. We build for the second.

Keyword placement is tested, not assumed.

The same phrase can perform differently depending on where it appears — spoken in the audio, written in the caption, or displayed as on-screen text. TikTok can interpret all three, but it may weigh them differently depending on the query. We test the best placement for each keyword cluster instead of repeating the phrase everywhere.

We build for the search intent, not the trend.

"AC not cooling" and "AC installation cost" are the same customer at two different moments, and they need different videos. One wants a fast diagnostic. The other wants numbers and a reason to trust you. Trend-chasing content answers neither.

The volume in your plan is the volume you get.

Search position takes consistent output, month after month — that's the part most accounts can't sustain. We tell you the number of videos before you sign, and it doesn't quietly shrink in month three.

Every ranking claim is documented.

Every ranking claim in your report includes the exact search term and a dated screenshot, so you can verify what was visible at the time and check the current result on your own phone. That's deliberate. If a report can't be checked, its claims are hard to trust.

Pricing

Pricing

The market read is free. Three terms, your profile, and whether your category is still open in your metro. Three to five business days, no meeting required.

Everything else is quoted. Ongoing work starts at $2,000 per month and begins the day your first videos go live, not before. The audit and the setup are one-time and quoted with your market read.

What moves the monthly figure

  • Metro size and local search volume
  • How contested your category already is
  • Number of keyword clusters covered
  • Monthly video volume required

Next step

Two ways in.

Start with the market read. Three terms, your profile, and whether your category is still open. It is free, no meeting is required, and it comes back in three to five business days.

Or go straight to the audit if you already know you want the full picture. Tell us on the form and we will send you the details.